Website Roast tears apart any homepage across 14 dimensions — psychology, copy, trust signals, visual hierarchy — and serves up a brutally honest score with a side of snark.
Scanning your homepage...
This takes about 20 seconds
Example audit preview
Every roast covers the full conversion picture — from the first glance to the final click. Nothing hides.
What does a visitor understand in 5 seconds? If the answer is "nothing," you're about to find out the hard way.
Is your offer clear, compelling, and differentiated? Or just another "innovative platform for modern teams"?
Scored 0-100 for clarity, specificity, and memorability. Plus 5 better alternatives you'll wish you wrote first.
Does your layout guide attention to what matters, or is it a visual buffet where nothing stands out?
Your ideal visitor has a problem. Does your page speak directly to it, or are you just talking to yourself?
Testimonials, logos, reviews, guarantees. We'll tell you what you have, what you're missing, and what looks fake.
Authority, social proof, urgency, emotional appeal. The invisible levers that turn "maybe" into "shut up and take my money."
The top 3 reasons visitors bounce instead of buying, ranked by how much money they're costing you.
Why should someone choose you over everyone else? If your page doesn't scream the answer, it's losing deals right now.
Where eyes land first, what gets completely ignored, and whether your CTA is visible or buried alive.
5 changes you can ship today to lift conversions. No redesign, no developer, no excuses.
3 headlines, 2 subheadlines, 3 CTAs, and a new value prop. Written for you. Ready to paste.
A witty, honest, mildly painful critique of everything wrong with your homepage. It stings because it's true.
Overall CRO score (0-100) with sub-scores across every dimension. The number your homepage deserves.
Most CRO tools hand you a spreadsheet. Website Roast hands you the truth — with jokes that hurt because they're accurate.
Your hero section says "Innovative Solutions for Modern Teams" which tells me absolutely nothing except that someone on your team owns a thesaurus. Your CTA says "Learn More" — the digital equivalent of "meh, maybe later." And that logo bar of companies in your trust section? They would be very surprised to learn they endorse you.
Sample roast from a real Website Roast audit
| Capability | Others | Website Roast |
|---|---|---|
| Sections analyzed | 3-5 | 14 |
| Psychology audit | — | ✓ |
| Copy rewrites included | — | ✓ |
| Headline scoring (0-100) | — | ✓ |
| Heatmap simulation | — | ✓ |
| Roast commentary | — | 🔥 |
| Setup required | Tracking scripts | Just a URL |
Enter your URL. Get the number, the diagnosis, the fixes — and a roast you won't forget.